Bioderma social media
Background
Bioderma’s social feed required a refreshed visual direction to move away from a sterile, generic aesthetic and better reflect the brand’s warmth and dermatological credibility.
Approach
A new art direction was introduced to create a more contemporary and engaging feed. Photography and styling were developed in-house to establish a more considered and cohesive visual language.
The refreshed approach emphasised improved lighting, texture, and composition, resulting in a feed that felt more human while remaining educational and product-focused.
Art Direction · Social Visual Refresh · Photography & Styling
Bioderma’s social feed required a refreshed visual direction to move away from a sterile, generic aesthetic and better reflect the brand’s warmth and dermatological credibility.
Approach
A new art direction was introduced to create a more contemporary and engaging feed. Photography and styling were developed in-house to establish a more considered and cohesive visual language.
The refreshed approach emphasised improved lighting, texture, and composition, resulting in a feed that felt more human while remaining educational and product-focused.
Art Direction · Social Visual Refresh · Photography & Styling
Completed in GERMS Digital Pte Ltd.