Senoko Energy CNY 2020 CampaignDouble the Huat with Senoko Energy
Double the Huat with Senoko Energy
Project background
The Chinese believe that 'good things come in pairs', so for the Lunar New Year, we want to double things up to usher in the new energy.
To Double the Huat, we came up with a microsite for people to read their digital fortune cookies, where they stand to win exciting prizes such as a set of abalone, a set of CNY twinning tee to up their OOTD game, and many more.
We put out relatable and lighthearted social contents such as tips to outsmart nosy relatives during CNY, or suggested switching energy retailers to help bring in new energy.
Art direction, graphic design, print collaterals, microsite, animation
The Chinese believe that 'good things come in pairs', so for the Lunar New Year, we want to double things up to usher in the new energy.
To Double the Huat, we came up with a microsite for people to read their digital fortune cookies, where they stand to win exciting prizes such as a set of abalone, a set of CNY twinning tee to up their OOTD game, and many more.
We put out relatable and lighthearted social contents such as tips to outsmart nosy relatives during CNY, or suggested switching energy retailers to help bring in new energy.
Art direction, graphic design, print collaterals, microsite, animation
Completed in GERMS Digital Pte Ltd.