GERMS Creative Capital
GCC Branding
Project background
GERMS Creative Capital (GCC) is GERMS’ Creative Investment and Incubation Arm, funding startups with capitals together with creative expertise.
Concept
The concept of the brand identity is GCC being a building block for different new brands. Together with the brand, both build the brand from scratch.
Not all blocks are an upwards vertical block, some could be horizontal, some could be diagonal. Each entity is unique, GCC is not here to provide a template so that each grow the sames way but helping each brand grow on it’s own best ways.
The branding is created to be modular and flexible, with different fonts used to represent the dynamism and differences of various brands. The ‘virus’ icon is used here to tie back to GERMS Digital logo.
Brand identity, logo design
GERMS Creative Capital (GCC) is GERMS’ Creative Investment and Incubation Arm, funding startups with capitals together with creative expertise.
Concept
The concept of the brand identity is GCC being a building block for different new brands. Together with the brand, both build the brand from scratch.
Not all blocks are an upwards vertical block, some could be horizontal, some could be diagonal. Each entity is unique, GCC is not here to provide a template so that each grow the sames way but helping each brand grow on it’s own best ways.
The branding is created to be modular and flexible, with different fonts used to represent the dynamism and differences of various brands. The ‘virus’ icon is used here to tie back to GERMS Digital logo.
Brand identity, logo design
Completed in GERMS Digital Ptd Ltd.