Senoko Energy CNY 2020 CampaignDouble the Huat with Senoko Energy
Double the Huat with Senoko Energy
Background
For Chinese New Year 2020, Senoko Energy aimed to drive brand engagement during a competitive festive period. The campaign drew on the cultural belief that “good things come in pairs,” symbolising abundance and prosperity.
Concept
We translated this insight into “Double the Huat”, centred on doubling prosperity and positive energy.
A campaign microsite allowed users to receive digital fortune cookies and participate in giveaways, supported by social, digital, and print executions. Visual elements were adapted to suit each format while retaining a consistent festive narrative, with lighthearted and culturally relatable content driving engagement.
Art Direction · Visual Development · Microsite Design · Social · Motion · Print Collaterals
For Chinese New Year 2020, Senoko Energy aimed to drive brand engagement during a competitive festive period. The campaign drew on the cultural belief that “good things come in pairs,” symbolising abundance and prosperity.
Concept
We translated this insight into “Double the Huat”, centred on doubling prosperity and positive energy.
A campaign microsite allowed users to receive digital fortune cookies and participate in giveaways, supported by social, digital, and print executions. Visual elements were adapted to suit each format while retaining a consistent festive narrative, with lighthearted and culturally relatable content driving engagement.
Art Direction · Visual Development · Microsite Design · Social · Motion · Print Collaterals
Completed in GERMS Digital Pte Ltd.