Senoko Energy Rebrand Launch Campaign
Project background
Senoko Energy, one of Singapore’s largest and most efficient power genco, is looking at rebranding themselves and penetrating the mass market when the Open Electricity Market opens up to more Singaporeans in Phase 3 and 4 in 2019.
To stand out in such a competitive landscape, they were interested to see how we can associate their brand with ‘smart living’, alongside government’s push towards a smart nation.
Solution
We position Senoko Energy as the smart energy retailer; the genco that powers smart homes and smart lifestyles. It’s all about how Senoko Energy power the things that make life easier for everyone; that enable us to spend less time doing less but acheiving more – simply because it’s done smarter.
The refreshed brand’s personality is smart, witty, and current, with injections of puns and contextual references, so that audiences from all walks of life can relate to the brand.
Intergrated campaign, rebranding, art direction, graphic design, animation
Senoko Energy, one of Singapore’s largest and most efficient power genco, is looking at rebranding themselves and penetrating the mass market when the Open Electricity Market opens up to more Singaporeans in Phase 3 and 4 in 2019.
To stand out in such a competitive landscape, they were interested to see how we can associate their brand with ‘smart living’, alongside government’s push towards a smart nation.
Solution
We position Senoko Energy as the smart energy retailer; the genco that powers smart homes and smart lifestyles. It’s all about how Senoko Energy power the things that make life easier for everyone; that enable us to spend less time doing less but acheiving more – simply because it’s done smarter.
The refreshed brand’s personality is smart, witty, and current, with injections of puns and contextual references, so that audiences from all walks of life can relate to the brand.
Intergrated campaign, rebranding, art direction, graphic design, animation
The graphic language for the brand design system is inspired by the energy swirl in the logo. Simplified rings are derived as graphic elements, which can be applied across various mediums such as print ads, social media and banners.
Brand video and campaign visuals illustrate scenarios of smart living - where smart home products allow us to spend more time with the family.
Completed in GERMS Digital Ptd Ltd.