UOB OEM website



Project background

With the Open Electricity Market soon to be rolled out nationwide to all consumers, UOB Cards wants to announce and chest-thump as the first in utilities market with widest number of retailers to choose from. With such offerings, customers can pay utilities while earning rebates, miles and rewards.

Solution

A key visual was created with glowing bolts and wave elements shooting into the sky, on a lit-up Singapore cityscape. The website allows customers to check out the different retailers, ongoing promotions and savings they could have. They can also easily find a plan that fit their needs with the Plan Recommender.

Art direction, graphic design, web design, animation




Completed in GERMS Digital Pte Ltd.

How Sok Hwee ︎
Singapore