UOB OEM website
Project background
With the Open Electricity Market soon to be rolled out nationwide to all consumers, UOB Cards wants to announce and chest-thump as the first in utilities market with widest number of retailers to choose from. With such offerings, customers can pay utilities while earning rebates, miles and rewards.
Solution
A key visual was created with glowing bolts and wave elements shooting into the sky, on a lit-up Singapore cityscape. The website allows customers to check out the different retailers, ongoing promotions and savings they could have. They can also easily find a plan that fit their needs with the Plan Recommender.
Art direction, graphic design, web design, animation
With the Open Electricity Market soon to be rolled out nationwide to all consumers, UOB Cards wants to announce and chest-thump as the first in utilities market with widest number of retailers to choose from. With such offerings, customers can pay utilities while earning rebates, miles and rewards.
Solution
A key visual was created with glowing bolts and wave elements shooting into the sky, on a lit-up Singapore cityscape. The website allows customers to check out the different retailers, ongoing promotions and savings they could have. They can also easily find a plan that fit their needs with the Plan Recommender.
Art direction, graphic design, web design, animation




Completed in GERMS Digital Pte Ltd.