UOB OEM microsite
Background
With the nationwide rollout of the Open Electricity Market (OEM), UOB Cards sought to position itself as the first mover in the utilities space, offering customers the widest selection of electricity retailers. The microsite aimed to highlight how cardholders could earn rebates, miles, and rewards while paying for utilities.
Solution
A bold key visual featuring dynamic light and energy elements set against a lit Singapore cityscape was developed to communicate energy, choice, and momentum in a newly liberalised market.
The microsite enabled users to explore participating retailers, compare ongoing promotions, and estimate potential savings. A Plan Recommender tool was introduced to simplify decision-making and guide users toward options that best suited their needs.
Art Direction · Microsite Design · Motion
With the nationwide rollout of the Open Electricity Market (OEM), UOB Cards sought to position itself as the first mover in the utilities space, offering customers the widest selection of electricity retailers. The microsite aimed to highlight how cardholders could earn rebates, miles, and rewards while paying for utilities.
Solution
A bold key visual featuring dynamic light and energy elements set against a lit Singapore cityscape was developed to communicate energy, choice, and momentum in a newly liberalised market.
The microsite enabled users to explore participating retailers, compare ongoing promotions, and estimate potential savings. A Plan Recommender tool was introduced to simplify decision-making and guide users toward options that best suited their needs.
Art Direction · Microsite Design · Motion
Completed in GERMS Digital Pte Ltd.