UOB Stash Launch Campaign
Squirrel away
Squirrel away
your cash with Stash
Project background
Stash is a new savings account by UOB, it is fuss-free and gives higher interest rate than traditional savings account. This solution targets people who are not savvy enough or find other solutions complicated.
The concept is ‘Squirrel away your cash with Stash’ and the brief for us is to come up with digital and on-ground activation ideas to amplify the concept and the launch of the product.
The idea
Using a simple and addictive game that resonates well with the heartlanders – a coin dozer game, in which we replace the coin with acorns. Users can get a sure-win prize by playing at the game during the event or online. Then prompting them to sign up for the account to redeem the prize. Successful signed-up user gets a second chance at playing the dozer game.
Social media, banners and influencers were used to spread the word. Limited time bonus interest rates that could only be unlocked collectively, further empowered people to spread the word. The results were overwhelming; more page views, deposit applications and media coverage were received.
Art direction, graphic design, digital activation, microsite, game design, on-ground activation
Stash is a new savings account by UOB, it is fuss-free and gives higher interest rate than traditional savings account. This solution targets people who are not savvy enough or find other solutions complicated.
The concept is ‘Squirrel away your cash with Stash’ and the brief for us is to come up with digital and on-ground activation ideas to amplify the concept and the launch of the product.
The idea
Using a simple and addictive game that resonates well with the heartlanders – a coin dozer game, in which we replace the coin with acorns. Users can get a sure-win prize by playing at the game during the event or online. Then prompting them to sign up for the account to redeem the prize. Successful signed-up user gets a second chance at playing the dozer game.
Social media, banners and influencers were used to spread the word. Limited time bonus interest rates that could only be unlocked collectively, further empowered people to spread the word. The results were overwhelming; more page views, deposit applications and media coverage were received.
Art direction, graphic design, digital activation, microsite, game design, on-ground activation
Influencers were engaged to create a video to spread the word of a limited time bonus interest rates that could only be unlocked collectively. Each influencer seemingly caught acorn from one side of the screen and threw it out to another side of the screen, as though they were passing the baton.
Completed in GERMS Digital Ptd Ltd.