Zaffron Kitchen Branding
Brief
Zaffron Kitchen, a new contemporary Indian restaurant required a full set of corporate identity and website for its restaurant opening.
The idea
The identity was developed to be chic, contemporary, and playful. Bold colour palettes and modern typography created a distinctive visual presence, while quirky, spice-inspired taglines were integrated across touchpoints, from uniforms to serviettes, reinforcing the brand personality in subtle, memorable ways.
The identity drove strong launch engagement, with branded elements such as aprons becoming sought-after merchandise and prompting organic social sharing.
Brand Identity · Logo Design · Collateral Design
Zaffron Kitchen, a new contemporary Indian restaurant required a full set of corporate identity and website for its restaurant opening.
The idea
The identity was developed to be chic, contemporary, and playful. Bold colour palettes and modern typography created a distinctive visual presence, while quirky, spice-inspired taglines were integrated across touchpoints, from uniforms to serviettes, reinforcing the brand personality in subtle, memorable ways.
The identity drove strong launch engagement, with branded elements such as aprons becoming sought-after merchandise and prompting organic social sharing.
Brand Identity · Logo Design · Collateral Design
Logo concept
A flowing stroke inspired by a saffron stigma extends from the “O” to form the crossbars of the double “f”, forming a distinctive typographic detail within the logo.
A flowing stroke inspired by a saffron stigma extends from the “O” to form the crossbars of the double “f”, forming a distinctive typographic detail within the logo.
Completed in Quirk Ptd Ltd.