Zaffron Kitchen Branding
Brief
Zaffron Kitchen, a new contemporary Indian restaurant required a full set of corporate identity and website for its restaurant opening.
The idea
We conceptualised an identity that was chic, modern and fun, differentiating it from the traditional Indian restaurants. Bold colours and modern typeface were used, quirky taglines were incorporated in uniforms and serviettes which play on Indian food and spices name.
Response was overwhelming, many customers enquired about the sale of aprons, took pictures and blogged about their experience on their personal blogs.
Brand identity, logo, collaterals
Zaffron Kitchen, a new contemporary Indian restaurant required a full set of corporate identity and website for its restaurant opening.
The idea
We conceptualised an identity that was chic, modern and fun, differentiating it from the traditional Indian restaurants. Bold colours and modern typeface were used, quirky taglines were incorporated in uniforms and serviettes which play on Indian food and spices name.
Response was overwhelming, many customers enquired about the sale of aprons, took pictures and blogged about their experience on their personal blogs.
Brand identity, logo, collaterals
The logo was inspired by the stigma of a saffron spice, a swoosh from the letter ‘O’ to form the bars for the letters ‘ff’ in the word, Zaffron.
Completed in Quirk Ptd Ltd.