https://sokhwee.cargo.site Sok Sun, 01 Mar 2026 04:45:17 +0000 https://sokhwee.cargo.site en https://sokhwee.cargo.site/UOB-Stash-Launch-Campaign Thu, 02 Dec 2021 11:39:42 +0000 Sok https://sokhwee.cargo.site/UOB-Stash-Launch-Campaign UOB Stash Launch Campaign Squirrel away your cash with Stash Background UOB launched Stash, a simplified savings account designed for customers who prefer straightforward financial solutions over complex, condition-based products. The brief was to drive awareness and account sign-ups through a digital and on-ground launch campaign. Idea We brought the “Squirrel Away” concept to life through an interactive coin dozer-style game, replacing coins with acorns to reinforce the savings narrative in a playful and accessible way. The familiar, intuitive mechanic lowered participation barriers and appealed to audiences who favour simple, everyday experiences. The activation ran both on-ground and online, with guaranteed prizes driving participation and additional gameplay unlocked upon account sign-up, creating a clear engagement-to-conversion loop. Social, digital banners, influencer partnerships, and a limited-time collective bonus interest mechanic amplified reach. The campaign drove strong engagement, increased traffic to the product page, supported deposit applications, and earned media coverage during the launch period. Art Direction · Integrated Campaign · Digital &amp; On-Ground Activation Design · Microsite · Motion <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/cbd97769d73e61c02fd15553799f701142242e156b879aeaeb56738281494427/portfolio2021_stash1.jpg" data-mid="126288435" border="0" src="https://freight.cargo.site/w/1000/i/cbd97769d73e61c02fd15553799f701142242e156b879aeaeb56738281494427/portfolio2021_stash1.jpg" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/66bcefc9101481c38072a8f1c24b26f43aa06360f1d8f825af71ab886af3b980/portfolio2021_stash2.jpg" data-mid="126288436" border="0" src="https://freight.cargo.site/w/1000/i/66bcefc9101481c38072a8f1c24b26f43aa06360f1d8f825af71ab886af3b980/portfolio2021_stash2.jpg" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/74a90257891b1466c38b9a9283d880cb5f4dade206672473b577f2e2718db5ea/portfolio2021_stash11.jpg" data-mid="126288446" border="0" src="https://freight.cargo.site/w/1000/i/74a90257891b1466c38b9a9283d880cb5f4dade206672473b577f2e2718db5ea/portfolio2021_stash11.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/7a8abdb8b204c9886f3d8b118178fc1c41c0c04e172d782cf5f9d931d15917bc/portfolio2021_stash16.jpg" data-mid="135096655" border="0" src="https://freight.cargo.site/w/1000/i/7a8abdb8b204c9886f3d8b118178fc1c41c0c04e172d782cf5f9d931d15917bc/portfolio2021_stash16.jpg" /> Influencers were engaged to create short videos promoting a limited-time bonus interest rate that could only be unlocked collectively. Each caught an acorn entering from one side of the frame and passed it to the next, creating a “baton pass” effect that reinforced the idea of collective participation. <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/045e853b3366d38c31de10bfa36a8f85118fbb92c2af2087ee94a428c168c60f/portfolio2021_stash4.jpg" data-mid="126288438" border="0" src="https://freight.cargo.site/w/1000/i/045e853b3366d38c31de10bfa36a8f85118fbb92c2af2087ee94a428c168c60f/portfolio2021_stash4.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/4c454f09efd22f88e02b23ec2ce39e7f26fb6ba7b8782b654e240510ea1f3b41/portfolio2021_stash10.jpg" data-mid="126288718" border="0" src="https://freight.cargo.site/w/1000/i/4c454f09efd22f88e02b23ec2ce39e7f26fb6ba7b8782b654e240510ea1f3b41/portfolio2021_stash10.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/0a8618092a527e90a118f13e417990180c60e16012aaf23d2f9ba125c2b6813f/portfolio2021_stash6.jpg" data-mid="126292397" border="0" src="https://freight.cargo.site/w/1000/i/0a8618092a527e90a118f13e417990180c60e16012aaf23d2f9ba125c2b6813f/portfolio2021_stash6.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/528f8049ba4b64dbfd72ffcbc404aa3ba16e80ef1ab2471efe5d8a60807d019b/portfolio2021_stash5.jpg" data-mid="126288439" border="0" src="https://freight.cargo.site/w/1000/i/528f8049ba4b64dbfd72ffcbc404aa3ba16e80ef1ab2471efe5d8a60807d019b/portfolio2021_stash5.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/add9b60a122777e724981a0b66120f0a59c9c76e3c2c47bef59073cf8354606e/portfolio2021_stash7.jpg" data-mid="126288441" border="0" src="https://freight.cargo.site/w/1000/i/add9b60a122777e724981a0b66120f0a59c9c76e3c2c47bef59073cf8354606e/portfolio2021_stash7.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/6ce938298b08674e0398ca6b443255d725b04ceb6001a4c782eacd2e2420d89c/portfolio2021_stash9.jpg" data-mid="126288444" border="0" src="https://freight.cargo.site/w/1000/i/6ce938298b08674e0398ca6b443255d725b04ceb6001a4c782eacd2e2420d89c/portfolio2021_stash9.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/d044586112c9585bb3599486c06e8d3ff070f4976a7f12cbe37e903164490ded/portfolio2021_stash8.jpg" data-mid="126288442" border="0" src="https://freight.cargo.site/w/1000/i/d044586112c9585bb3599486c06e8d3ff070f4976a7f12cbe37e903164490ded/portfolio2021_stash8.jpg" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/b977a133fb2f2cbc4862adcdb286a803338096d140a3cf9753d7b09205b3b53b/portfolio2021_stash14.jpeg" data-mid="126593500" border="0" src="https://freight.cargo.site/w/1000/i/b977a133fb2f2cbc4862adcdb286a803338096d140a3cf9753d7b09205b3b53b/portfolio2021_stash14.jpeg" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/bc275b50b0bdb8d1bc5877051e2b5b2f8b0cf60ed1c928c422d5baa8f4031828/portfolio2021_stash15.png" data-mid="134333438" border="0" src="https://freight.cargo.site/w/1000/i/bc275b50b0bdb8d1bc5877051e2b5b2f8b0cf60ed1c928c422d5baa8f4031828/portfolio2021_stash15.png" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/4cd9042a198a1f41a717a993223e59fe8ac1a1f808ab8ced4d4923105fc3cc16/portfolio2021_stash13.jpg" data-mid="126592138" border="0" src="https://freight.cargo.site/w/1000/i/4cd9042a198a1f41a717a993223e59fe8ac1a1f808ab8ced4d4923105fc3cc16/portfolio2021_stash13.jpg" />Completed in GERMS Digital Ptd Ltd. https://sokhwee.cargo.site/GCC-Branding Thu, 02 Dec 2021 11:39:44 +0000 Sok https://sokhwee.cargo.site/GCC-Branding GERMS Creative Capital GCC Branding Background GERMS Creative Capital (GCC) is the creative investment and incubation arm of GERMS, supporting startups with both capital and creative expertise. Concept The identity positions GCC as a foundational building block for emerging brands. Rather than prescribing a fixed template, the system reflects flexibility and individuality, acknowledging that each startup grows in its own way. A modular visual language was developed to express this adaptability, with varied typographic treatments representing the diversity and dynamism of the brands supported. The graphic symbol draws reference from the GERMS Digital mark, creating continuity while establishing GCC as a distinct yet connected entity. Brand Identity · Logo Design <img width="1500" height="2835" width_o="1500" height_o="2835" data-src="https://freight.cargo.site/t/original/i/594fa6ba65af64f52988a07a987b9368c376c09fc06756c60e5d556e650fed21/portfolio2021_GCC2.png" data-mid="126374029" border="0" src="https://freight.cargo.site/w/1000/i/594fa6ba65af64f52988a07a987b9368c376c09fc06756c60e5d556e650fed21/portfolio2021_GCC2.png" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/593b7bc5d9af8a9a7328c6c21d49ca49d54e068dcdb3fef1b5959bd8f7b1f0d1/portfolio2021_GCC3-1.jpeg" data-mid="126374121" border="0" src="https://freight.cargo.site/w/1000/i/593b7bc5d9af8a9a7328c6c21d49ca49d54e068dcdb3fef1b5959bd8f7b1f0d1/portfolio2021_GCC3-1.jpeg" /> Completed in GERMS Digital Ptd Ltd. https://sokhwee.cargo.site/Senoko-Energy-Launch-Campaign Thu, 02 Dec 2021 11:39:43 +0000 Sok https://sokhwee.cargo.site/Senoko-Energy-Launch-Campaign Senoko Energy Brand Refresh &amp; Launch Campaign Background Ahead of the Open Electricity Market rollout in 2019, Senoko Energy sought to reposition itself for a broader mass-market audience. As one of Singapore’s largest power generators entering a competitive retail landscape, the brand needed a refreshed visual and communication approach to remain relevant and distinctive. Approach The visual identity was refined while retaining core brand logo and colour palette, repositioning Senoko Energy around “smart living.” The updated system introduced a more contemporary tone and adaptable design language to support the launch campaign across digital and offline channels. Integrated Campaign · Visual Identity Refresh · Art Direction · Motion · Print · OOH <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/e3dfc3414b05d204fb3bf1fb750d5abd79265d68934fc3c32a7117b87cfa888c/portfolio2021_senoko1.jpg" data-mid="126311174" border="0" src="https://freight.cargo.site/w/1000/i/e3dfc3414b05d204fb3bf1fb750d5abd79265d68934fc3c32a7117b87cfa888c/portfolio2021_senoko1.jpg" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/cc587d391c50758e974db605b9b8ead6ef0a6fe5d5eda00a8f215dfa28152318/portfolio2021_senoko3.jpg" data-mid="126311176" border="0" src="https://freight.cargo.site/w/1000/i/cc587d391c50758e974db605b9b8ead6ef0a6fe5d5eda00a8f215dfa28152318/portfolio2021_senoko3.jpg" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/3635b2039bc2b6bf346810e3020aee08c0df59eed349549027fb1432754f2575/portfolio2021_senoko2.jpg" data-mid="126311175" border="0" src="https://freight.cargo.site/w/1000/i/3635b2039bc2b6bf346810e3020aee08c0df59eed349549027fb1432754f2575/portfolio2021_senoko2.jpg" /><img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/0b3fd90bce8dae6bae64070f804273a3522604ad6deead34fc3454d39552380a/portfolio2021_senoko4.jpg" data-mid="126311177" border="0" src="https://freight.cargo.site/w/1000/i/0b3fd90bce8dae6bae64070f804273a3522604ad6deead34fc3454d39552380a/portfolio2021_senoko4.jpg" /> The graphic language for the brand design system is inspired by the energy swirl in the logo. Simplified rings are derived as graphic elements, which can be applied across various mediums such as print ads, social media and banners. <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/f5c72690cdab80ba77ce357ae68c1cb8f048793bb8039f8b45a0e898a7a3363f/senoko_digital_banner_static1.png" data-mid="134412622" border="0" src="https://freight.cargo.site/w/1000/i/f5c72690cdab80ba77ce357ae68c1cb8f048793bb8039f8b45a0e898a7a3363f/senoko_digital_banner_static1.png" /> <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/8ae133d0458684760bc7109c308aec81a7667c9a42d9f42f70d4ffd9fbd9a840/portfolio2021_senoko8.jpg" data-mid="126311469" border="0" src="https://freight.cargo.site/w/1000/i/8ae133d0458684760bc7109c308aec81a7667c9a42d9f42f70d4ffd9fbd9a840/portfolio2021_senoko8.jpg" /> <img width="1500" height="775" width_o="1500" height_o="775" data-src="https://freight.cargo.site/t/original/i/cf3fcf9df486e06c95e98a516566eb8b7ad5a84f424ef0a37743238a8d930f29/senoko_senoko13.jpg" data-mid="134413197" border="0" src="https://freight.cargo.site/w/1000/i/cf3fcf9df486e06c95e98a516566eb8b7ad5a84f424ef0a37743238a8d930f29/senoko_senoko13.jpg" /> Campaign visuals and brand film highlight smart living moments, demonstrating how connected homes free up time for family. <img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/2c4a18b930e7f6cd11ddabce9c61e9cd242dbfac00ab03eb7b20704c966835a0/portfolio2021_senoko6.jpg" data-mid="126294511" border="0" src="https://freight.cargo.site/w/1000/i/2c4a18b930e7f6cd11ddabce9c61e9cd242dbfac00ab03eb7b20704c966835a0/portfolio2021_senoko6.jpg" /> <img width="1500" height="591" width_o="1500" height_o="591" data-src="https://freight.cargo.site/t/original/i/0caf36749b5277df24b481f7aa9854f014352db035ca5917ded5a3e52b9201e5/portfolio2021_senoko10.png" data-mid="126311720" border="0" src="https://freight.cargo.site/w/1000/i/0caf36749b5277df24b481f7aa9854f014352db035ca5917ded5a3e52b9201e5/portfolio2021_senoko10.png" /><img width="1500" height="480" width_o="1500" height_o="480" data-src="https://freight.cargo.site/t/original/i/5b96071ddbcbf1faa54ee15ea25c86d6ddbd8d5c916eece8ea7a6257d5184b98/portfolio2021_senoko9.png" data-mid="126311717" border="0" src="https://freight.cargo.site/w/1000/i/5b96071ddbcbf1faa54ee15ea25c86d6ddbd8d5c916eece8ea7a6257d5184b98/portfolio2021_senoko9.png" /><img width="1500" height="2316" width_o="1500" height_o="2316" data-src="https://freight.cargo.site/t/original/i/e92d6a573a446daba450a0e5e5ab296185ad86917e779ebb8597754522f3fda9/portfolio2021_senoko12.png" data-mid="126312278" border="0" src="https://freight.cargo.site/w/1000/i/e92d6a573a446daba450a0e5e5ab296185ad86917e779ebb8597754522f3fda9/portfolio2021_senoko12.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4686994cbbe72a06b14bbdbef1a1d22dd2734928784276647e35ef8c9bffe3ae/sticker_battery.gif" data-mid="134334501" border="0" src="https://freight.cargo.site/w/600/i/4686994cbbe72a06b14bbdbef1a1d22dd2734928784276647e35ef8c9bffe3ae/sticker_battery.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/45d20dced8f5eceecfcd05ed77d743784e4ff1fdd5da6744fb506c93b587bb13/sticker_heart.gif" data-mid="134334504" border="0" src="https://freight.cargo.site/w/600/i/45d20dced8f5eceecfcd05ed77d743784e4ff1fdd5da6744fb506c93b587bb13/sticker_heart.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e4a88f11177219bae3a45f00a83a619a10951effa32514343345a6948c85440d/sticker_lightning.gif" data-mid="134334506" border="0" src="https://freight.cargo.site/w/600/i/e4a88f11177219bae3a45f00a83a619a10951effa32514343345a6948c85440d/sticker_lightning.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/c2c4cb27c9bac8ef45630af98131efb46f858f50f95d005ba48994dbec2fc476/sticker_sun.gif" data-mid="134334507" border="0" src="https://freight.cargo.site/w/600/i/c2c4cb27c9bac8ef45630af98131efb46f858f50f95d005ba48994dbec2fc476/sticker_sun.gif" /> Completed in GERMS Digital Ptd Ltd. https://sokhwee.cargo.site/Double-the-Huat-CNY-Campaign Sat, 04 Dec 2021 03:38:23 +0000 Sok https://sokhwee.cargo.site/Double-the-Huat-CNY-Campaign Senoko Energy CNY 2020 CampaignDouble the Huat with Senoko Energy Background For Chinese New Year 2020, Senoko Energy aimed to drive brand engagement during a competitive festive period. The campaign drew on the cultural belief that “good things come in pairs,” symbolising abundance and prosperity.ConceptWe translated this insight into “Double the Huat”, centred on doubling prosperity and positive energy. A campaign microsite allowed users to receive digital fortune cookies and participate in giveaways, supported by social, digital, and print executions. Visual elements were adapted to suit each format while retaining a consistent festive narrative, with lighthearted and culturally relatable content driving engagement. Art Direction · Visual Development · Microsite Design · Social · Motion · Print Collaterals <img width="778" height="845" width_o="778" height_o="845" data-src="https://freight.cargo.site/t/original/i/1f36c60716e09bd9b5e0effe4e06f69650b62c56be8c896f111d1c7540879faf/senoko_cny7.jpg" data-mid="126478795" border="0" src="https://freight.cargo.site/w/778/i/1f36c60716e09bd9b5e0effe4e06f69650b62c56be8c896f111d1c7540879faf/senoko_cny7.jpg" /> &nbsp; <img width="1500" height="830" width_o="1500" height_o="830" data-src="https://freight.cargo.site/t/original/i/4da89914f503cf7c8dba3d59ef39094590531fa6d3b7c3aec39dba0619127d75/senoko_cny3.jpg" data-mid="126583085" border="0" src="https://freight.cargo.site/w/1000/i/4da89914f503cf7c8dba3d59ef39094590531fa6d3b7c3aec39dba0619127d75/senoko_cny3.jpg" /><img width="1500" height="611" width_o="1500" height_o="611" data-src="https://freight.cargo.site/t/original/i/20520f03bdbe8c22ae41e1ead89ffc43d168f2ecfd9e608fe697bf5e5d155a9e/senoko_cny4.jpg" data-mid="126583086" border="0" src="https://freight.cargo.site/w/1000/i/20520f03bdbe8c22ae41e1ead89ffc43d168f2ecfd9e608fe697bf5e5d155a9e/senoko_cny4.jpg" /><img width="1500" height="1535" width_o="1500" height_o="1535" data-src="https://freight.cargo.site/t/original/i/6c8c9440212dc824a24cc13992c818954a050fa55d258c7a5720a61ba19f72d4/senoko_cny5.jpg" data-mid="126583087" border="0" src="https://freight.cargo.site/w/1000/i/6c8c9440212dc824a24cc13992c818954a050fa55d258c7a5720a61ba19f72d4/senoko_cny5.jpg" /><img width="1500" height="880" width_o="1500" height_o="880" data-src="https://freight.cargo.site/t/original/i/35ec261cd8770e1d74be3ed97fe85bcccbfdbeb0fa0c7110cc78c0c93c903f7b/senoko_cny6.jpg" data-mid="126583088" border="0" src="https://freight.cargo.site/w/1000/i/35ec261cd8770e1d74be3ed97fe85bcccbfdbeb0fa0c7110cc78c0c93c903f7b/senoko_cny6.jpg" /> Completed in GERMS Digital Pte Ltd. https://sokhwee.cargo.site/Arktivate-social-media Thu, 02 Dec 2021 11:40:08 +0000 Sok https://sokhwee.cargo.site/Arktivate-social-media Arktivate social media Background Arktivate, a bio-fertiliser brand, entered the B2C market with a product positioned beyond traditional organic solutions, delivering a living microbiological ecosystem to support plant health. The objective was to build brand awareness and drive early-stage sales through social media. Strategy &amp; Creative DirectionWe defined Arktivate’s brand personality as friendly, approachable, and knowledgeable, positioning it as a trusted guide in plant care. The social strategy focused initially on educational content and tactical promotions to introduce the product’s differentiated value, followed by community-building initiatives to cultivate long-term engagement. A flexible design system was developed to support varied content formats, from bite-sized infographics and product education to promotional messaging, maintaining consistency while allowing the brand to scale. Social Brand Launch · Art Direction · Social Visual System <img width="1920" height="904" width_o="1920" height_o="904" data-src="https://freight.cargo.site/t/original/i/67e5f92b6ed71155197f852ac274f61d1e46df9721a32185f16f2dd3c6e9d3f5/arktivate.png" data-mid="247811316" border="0" src="https://freight.cargo.site/w/1000/i/67e5f92b6ed71155197f852ac274f61d1e46df9721a32185f16f2dd3c6e9d3f5/arktivate.png" /><img width="1500" height="890" width_o="1500" height_o="890" data-src="https://freight.cargo.site/t/original/i/c0caedc40b5c3f29cd80f1182de3ab68ecd01b162b86907e8dcc2120c0421258/portfolio2021_arktivate1.jpg" data-mid="126586680" border="0" src="https://freight.cargo.site/w/1000/i/c0caedc40b5c3f29cd80f1182de3ab68ecd01b162b86907e8dcc2120c0421258/portfolio2021_arktivate1.jpg" /><img width="1500" height="661" width_o="1500" height_o="661" data-src="https://freight.cargo.site/t/original/i/7c5c4d7fedaa0b8dd5c0af5c9705bf17a07aadda89cab943f35bfe0aa62137b5/portfolio2021_arktivate2.jpg" data-mid="126526648" border="0" src="https://freight.cargo.site/w/1000/i/7c5c4d7fedaa0b8dd5c0af5c9705bf17a07aadda89cab943f35bfe0aa62137b5/portfolio2021_arktivate2.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/38b1158975b9e42ac38d8190cd804b354e61f7e66816fb188e692a9e414664fc/Arktivate_social_a.png" data-mid="134336118" border="0" src="https://freight.cargo.site/w/1000/i/38b1158975b9e42ac38d8190cd804b354e61f7e66816fb188e692a9e414664fc/Arktivate_social_a.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/72a93494edd9018ba092d3d9f0b6356c3c29d475f683e067f45b348f023a4e6e/Arktivate_socialzk.png" data-mid="134336124" border="0" src="https://freight.cargo.site/w/1000/i/72a93494edd9018ba092d3d9f0b6356c3c29d475f683e067f45b348f023a4e6e/Arktivate_socialzk.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/246452eefebaeb64e1f4f107fc350faf5c43231844979e24fd28ec8a6893b898/Arktivate_social_g.png" data-mid="134336121" border="0" src="https://freight.cargo.site/w/1000/i/246452eefebaeb64e1f4f107fc350faf5c43231844979e24fd28ec8a6893b898/Arktivate_social_g.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/9ff83569549104630851ea430b81c9c979285cf8740483a2e28d911054675970/Arktivate_social_m.png" data-mid="134336122" border="0" src="https://freight.cargo.site/w/1000/i/9ff83569549104630851ea430b81c9c979285cf8740483a2e28d911054675970/Arktivate_social_m.png" /> Completed in GERMS Digital Pte Ltd. https://sokhwee.cargo.site/UOB-OEM-website Thu, 17 Feb 2022 14:08:37 +0000 Sok https://sokhwee.cargo.site/UOB-OEM-website UOB OEM microsite BackgroundWith the nationwide rollout of the Open Electricity Market (OEM), UOB Cards sought to position itself as the first mover in the utilities space, offering customers the widest selection of electricity retailers. The microsite aimed to highlight how cardholders could earn rebates, miles, and rewards while paying for utilities. Solution A bold key visual featuring dynamic light and energy elements set against a lit Singapore cityscape was developed to communicate energy, choice, and momentum in a newly liberalised market. The microsite enabled users to explore participating retailers, compare ongoing promotions, and estimate potential savings. A Plan Recommender tool was introduced to simplify decision-making and guide users toward options that best suited their needs. Art Direction · Microsite Design · Motion <img width="1500" height="2018" width_o="1500" height_o="2018" data-src="https://freight.cargo.site/t/original/i/2ae8a815506f5102caa913dca3602676c24973d98c523724470cc23526227e94/portfolio_oem_oem1.png" data-mid="133825690" border="0" src="https://freight.cargo.site/w/1000/i/2ae8a815506f5102caa913dca3602676c24973d98c523724470cc23526227e94/portfolio_oem_oem1.png" /> <img width="1500" height="648" width_o="1500" height_o="648" data-src="https://freight.cargo.site/t/original/i/fdb0e751bca242130b1a5cb3c0f7f7e2ee224b6877b5882b44586602c5017700/portfolio_oem_oem3.png" data-mid="133827121" border="0" src="https://freight.cargo.site/w/1000/i/fdb0e751bca242130b1a5cb3c0f7f7e2ee224b6877b5882b44586602c5017700/portfolio_oem_oem3.png" /><img width="1500" height="790" width_o="1500" height_o="790" data-src="https://freight.cargo.site/t/original/i/02813439144d6950d54139375b2ad2c8465af14b72958a0e1fdf20d2e216b5cf/portfolio_oem_oem4.png" data-mid="133827123" border="0" src="https://freight.cargo.site/w/1000/i/02813439144d6950d54139375b2ad2c8465af14b72958a0e1fdf20d2e216b5cf/portfolio_oem_oem4.png" /><img width="1500" height="1449" width_o="1500" height_o="1449" data-src="https://freight.cargo.site/t/original/i/b8c38e3557bca6981137456b618ca9b4b19f76615dc6457ec3e37b10639e24d7/portfolio_oem_oem5.png" data-mid="133825698" border="0" src="https://freight.cargo.site/w/1000/i/b8c38e3557bca6981137456b618ca9b4b19f76615dc6457ec3e37b10639e24d7/portfolio_oem_oem5.png" />Completed in GERMS Digital Pte Ltd. https://sokhwee.cargo.site/Zaffron-Kitchen-Branding Sat, 04 Dec 2021 02:51:36 +0000 Sok https://sokhwee.cargo.site/Zaffron-Kitchen-Branding Zaffron Kitchen Branding Brief Zaffron Kitchen, a new contemporary Indian restaurant required a full set of corporate identity and website for its restaurant opening. The idea The identity was developed to be chic, contemporary, and playful. Bold colour palettes and modern typography created a distinctive visual presence, while quirky, spice-inspired taglines were integrated across touchpoints, from uniforms to serviettes, reinforcing the brand personality in subtle, memorable ways.&nbsp; The identity drove strong launch engagement, with branded elements such as aprons becoming sought-after merchandise and prompting organic social sharing. Brand Identity · Logo Design · Collateral Design <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ff4a878c0dd4de1c2e8bc1ec364aee28c7bafebac8ca25b903b9bdf17f6a9da5/zk01.jpg" data-mid="245919411" border="0" src="https://freight.cargo.site/w/1000/i/ff4a878c0dd4de1c2e8bc1ec364aee28c7bafebac8ca25b903b9bdf17f6a9da5/zk01.jpg" /><img width="1788" height="1006" width_o="1788" height_o="1006" data-src="https://freight.cargo.site/t/original/i/64ef3a5187220e5bff30d5b9646be2e2d6ffd2adfe27248c6dc386c74b40592c/zk02.png" data-mid="245919412" border="0" src="https://freight.cargo.site/w/1000/i/64ef3a5187220e5bff30d5b9646be2e2d6ffd2adfe27248c6dc386c74b40592c/zk02.png" /> <img width="1350" height="761" width_o="1350" height_o="761" data-src="https://freight.cargo.site/t/original/i/f46fbc3fbd5130845c60ceebd29a3fa0c1b8f3eb36bb03e2ec759d848d58dbe1/portfolio2021_zaffron4_zoom.png" data-mid="245516964" border="0" src="https://freight.cargo.site/w/1000/i/f46fbc3fbd5130845c60ceebd29a3fa0c1b8f3eb36bb03e2ec759d848d58dbe1/portfolio2021_zaffron4_zoom.png" /> A flowing stroke inspired by a saffron stigma extends from the “O” to form the crossbars of the double “f”, forming a distinctive typographic detail within the logo. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/ab42323124e8709bf1bf90a514ec76cc9556b784f00214031874d6f12a2b4087/zk03-2.jpg" data-mid="245919413" border="0" src="https://freight.cargo.site/w/1000/i/ab42323124e8709bf1bf90a514ec76cc9556b784f00214031874d6f12a2b4087/zk03-2.jpg" /> <img width="1800" height="1351" width_o="1800" height_o="1351" data-src="https://freight.cargo.site/t/original/i/4e61be921fd1f1210077cb1d4f245673411cb7b89bc04b14c8ff21ff9310daf7/IMG_0621_o-1.jpg" data-mid="245919625" border="0" src="https://freight.cargo.site/w/1000/i/4e61be921fd1f1210077cb1d4f245673411cb7b89bc04b14c8ff21ff9310daf7/IMG_0621_o-1.jpg" /><img width="1800" height="1351" width_o="1800" height_o="1351" data-src="https://freight.cargo.site/t/original/i/9d259eb2ae0bd6d9ae8ca05bb11f73cb49c2a5547606dbf6b1dc76dbedbf2608/IMG_1027_o-1.jpg" data-mid="245919628" border="0" src="https://freight.cargo.site/w/1000/i/9d259eb2ae0bd6d9ae8ca05bb11f73cb49c2a5547606dbf6b1dc76dbedbf2608/IMG_1027_o-1.jpg" /> <img width="1800" height="1351" width_o="1800" height_o="1351" data-src="https://freight.cargo.site/t/original/i/3e836989ffb1d773b32ab2f2e494d4f92ea6cbb0f68603e4071c99af20d3f060/IMG_0653_o-1.jpg" data-mid="245919627" border="0" src="https://freight.cargo.site/w/1000/i/3e836989ffb1d773b32ab2f2e494d4f92ea6cbb0f68603e4071c99af20d3f060/IMG_0653_o-1.jpg" /><img width="1800" height="1351" width_o="1800" height_o="1351" data-src="https://freight.cargo.site/t/original/i/99136ebac7467d6b73134254b31994e62f914b0df4dd0224e1498e8ab2fdc75f/IMG_1028_o-1.jpg" data-mid="245919629" border="0" src="https://freight.cargo.site/w/1000/i/99136ebac7467d6b73134254b31994e62f914b0df4dd0224e1498e8ab2fdc75f/IMG_1028_o-1.jpg" /> <img width="1800" height="1351" width_o="1800" height_o="1351" data-src="https://freight.cargo.site/t/original/i/36821d239b784492a8c8fdbbc033e0b13b75f0dce13750f77e0a24fad9564a2c/IMG_0648_o-1.jpg" data-mid="245919626" border="0" src="https://freight.cargo.site/w/1000/i/36821d239b784492a8c8fdbbc033e0b13b75f0dce13750f77e0a24fad9564a2c/IMG_0648_o-1.jpg" /><img width="1800" height="1351" width_o="1800" height_o="1351" data-src="https://freight.cargo.site/t/original/i/94c4200216c57f807bafe7c3aa971e3dfbcba95bb6a77c77bbff18bb851eac22/IMG_1030_o-1.jpg" data-mid="245919630" border="0" src="https://freight.cargo.site/w/1000/i/94c4200216c57f807bafe7c3aa971e3dfbcba95bb6a77c77bbff18bb851eac22/IMG_1030_o-1.jpg" /> Completed in Quirk Ptd Ltd. https://sokhwee.cargo.site/Bioderma-social-media Tue, 22 Feb 2022 09:08:30 +0000 Sok https://sokhwee.cargo.site/Bioderma-social-media Bioderma social media Background Bioderma’s social feed required a refreshed visual direction to move away from a sterile, generic aesthetic and better reflect the brand’s warmth and dermatological credibility.Approach A new art direction was introduced to create a more contemporary and engaging feed. Photography and styling were developed in-house to establish a more considered and cohesive visual language. The refreshed approach emphasised improved lighting, texture, and composition, resulting in a feed that felt more human while remaining educational and product-focused. Art Direction · Social Visual Refresh · Photography &amp; Styling <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3448647c2336e936cfdf29899c648ad7428501796ffe3db86a5dc6f78e752a85/19Sep.png" data-mid="134313941" border="0" src="https://freight.cargo.site/w/1000/i/3448647c2336e936cfdf29899c648ad7428501796ffe3db86a5dc6f78e752a85/19Sep.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f5efc9d753b5d918aa5feb3b5337c3120de715a62151c2b1e129a6a0189e84fe/BIO_test_6.png" data-mid="134313973" border="0" src="https://freight.cargo.site/w/1000/i/f5efc9d753b5d918aa5feb3b5337c3120de715a62151c2b1e129a6a0189e84fe/BIO_test_6.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a1cd63410b71da5e4921c4e5654e04802e0c25fe1e236b2829ac808f66327ba8/BIO_test_5.png" data-mid="134313970" border="0" src="https://freight.cargo.site/w/1000/i/a1cd63410b71da5e4921c4e5654e04802e0c25fe1e236b2829ac808f66327ba8/BIO_test_5.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4b08bc91c71b06e7d426ec4ffcb4b5f16422deedf1b10f26b1068a4a9a79d269/BIO_AUG24_feed-a.png" data-mid="134313944" border="0" src="https://freight.cargo.site/w/1000/i/4b08bc91c71b06e7d426ec4ffcb4b5f16422deedf1b10f26b1068a4a9a79d269/BIO_AUG24_feed-a.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35946f97ffa61d02dd5868660d75b782c6ee2b5c83c548e7a17d78fd0268bb49/BIO_AUG31_feed.png" data-mid="134313945" border="0" src="https://freight.cargo.site/w/1000/i/35946f97ffa61d02dd5868660d75b782c6ee2b5c83c548e7a17d78fd0268bb49/BIO_AUG31_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f4f2097a06f073b4a104977666461a54751595d11611395e1f1f3814e40cf3a7/BIO_JUL18_feed.png" data-mid="134313946" border="0" src="https://freight.cargo.site/w/1000/i/f4f2097a06f073b4a104977666461a54751595d11611395e1f1f3814e40cf3a7/BIO_JUL18_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a03ff44a0c73c86d7fec36cc52767b78a1987be2a248c03d3b48909807dca50f/BIO_test_4.png" data-mid="134313966" border="0" src="https://freight.cargo.site/w/1000/i/a03ff44a0c73c86d7fec36cc52767b78a1987be2a248c03d3b48909807dca50f/BIO_test_4.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5372d7cef245976b4e54a2655d2d0a7949aa0ffaf27b5f86ed8cbf14289e9b0e/BIO_AUG28_feed.png" data-mid="134316137" border="0" src="https://freight.cargo.site/w/1000/i/5372d7cef245976b4e54a2655d2d0a7949aa0ffaf27b5f86ed8cbf14289e9b0e/BIO_AUG28_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6b8bcacac8a97e8dc7440af1a084f088968bcf40f5322e7b42079bba2bebda05/BIO_APR17_feed.png" data-mid="134313942" border="0" src="https://freight.cargo.site/w/1000/i/6b8bcacac8a97e8dc7440af1a084f088968bcf40f5322e7b42079bba2bebda05/BIO_APR17_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3e58fb0a7970e4405ab9031e58f52fa3b8785a6ea478565d4ecd644dad30d51d/BIO_Mar04_feed.png" data-mid="134313947" border="0" src="https://freight.cargo.site/w/1000/i/3e58fb0a7970e4405ab9031e58f52fa3b8785a6ea478565d4ecd644dad30d51d/BIO_Mar04_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ba80353c98d6e68c4eb6f2a6c1d1d374fbc531a28b37163a715be8cb6d9f461d/BIO_Mar16_feed.png" data-mid="134313950" border="0" src="https://freight.cargo.site/w/1000/i/ba80353c98d6e68c4eb6f2a6c1d1d374fbc531a28b37163a715be8cb6d9f461d/BIO_Mar16_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5461d6e734a954369aee88886df6a877ac1c5b558acd44be2369502913736c78/BIO_MAY08_feed.png" data-mid="134313952" border="0" src="https://freight.cargo.site/w/1000/i/5461d6e734a954369aee88886df6a877ac1c5b558acd44be2369502913736c78/BIO_MAY08_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/89ca8beb36b1650b3075a38396daa205071d78474c9918355060d1c096ede38e/BIO_Sebium_Jul26_feed.png" data-mid="134313954" border="0" src="https://freight.cargo.site/w/1000/i/89ca8beb36b1650b3075a38396daa205071d78474c9918355060d1c096ede38e/BIO_Sebium_Jul26_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b2ff7d861d7bdfd817d6bf81112b16d56da44b592b1109a82b2ee094ff4b5b46/BIO_Sebium_Jun28_feed.png" data-mid="134313964" border="0" src="https://freight.cargo.site/w/1000/i/b2ff7d861d7bdfd817d6bf81112b16d56da44b592b1109a82b2ee094ff4b5b46/BIO_Sebium_Jun28_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6061dc23d0fe61ec52109011d0bc6f529c87e133aec92e66edc4e697e6f08320/BIO_Sebium_Jun19_feed.png" data-mid="134313962" border="0" src="https://freight.cargo.site/w/1000/i/6061dc23d0fe61ec52109011d0bc6f529c87e133aec92e66edc4e697e6f08320/BIO_Sebium_Jun19_feed.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f54d01431cecf9859fc570b3ea8fd45a667108584b525c54d454c578eaae5bca/BIO_Sebium_Jun7_feed.png" data-mid="134313956" border="0" src="https://freight.cargo.site/w/1000/i/f54d01431cecf9859fc570b3ea8fd45a667108584b525c54d454c578eaae5bca/BIO_Sebium_Jun7_feed.png" /> <img width="1500" height="1034" width_o="1500" height_o="1034" data-src="https://freight.cargo.site/t/original/i/0b3961e39ed28778ee4cf1c174ab6d2aba1764208f30cbd82112e74121b16f7b/portfolio_bioderma_bio1.jpg" data-mid="135094796" border="0" src="https://freight.cargo.site/w/1000/i/0b3961e39ed28778ee4cf1c174ab6d2aba1764208f30cbd82112e74121b16f7b/portfolio_bioderma_bio1.jpg" />Completed in GERMS Digital Pte Ltd. https://sokhwee.cargo.site/UOB-Young-Professional-Solution-website Tue, 22 Feb 2022 08:23:49 +0000 Sok https://sokhwee.cargo.site/UOB-Young-Professional-Solution-website UOB Young Professional Solution microsite BackgroundUOB introduced the Young Professional Solution, a bundled offering combining the UOB YOLO Card and UOB One Account into a simplified pathway toward earning rebates, interest, and investment opportunities through Unit Trust conversion. The microsite was designed to communicate this integrated proposition clearly and position it as a convenient first step into investing.Design ConceptThe visual direction centred on simplicity and clarity. A clean layout highlighted three core components of the “starter kit” — the card, a savings jar symbolising the account, and a plant representing investment growth. The restrained composition reinforced the idea of an accessible and structured entry point into financial planning. Art Direction · Microsite Design · Graphic Design <img width="1500" height="895" width_o="1500" height_o="895" data-src="https://freight.cargo.site/t/original/i/b0a980c0a12915790a2266505f28463040b468bb224774426f229df56c5ef1e7/portfolio_yp_oem5.png" data-mid="134336856" border="0" src="https://freight.cargo.site/w/1000/i/b0a980c0a12915790a2266505f28463040b468bb224774426f229df56c5ef1e7/portfolio_yp_oem5.png" /><img width="1500" height="4220" width_o="1500" height_o="4220" data-src="https://freight.cargo.site/t/original/i/fdfebd1341aeb2d49c2df27fc26a36587c0e5f212459b2c5b5b1974cb33342ff/portfolio_yp_oem1.png" data-mid="134305235" border="0" src="https://freight.cargo.site/w/1000/i/fdfebd1341aeb2d49c2df27fc26a36587c0e5f212459b2c5b5b1974cb33342ff/portfolio_yp_oem1.png" /><img width="1500" height="828" width_o="1500" height_o="828" data-src="https://freight.cargo.site/t/original/i/7f0ce0d4285af78f227be23366b53345b9a0965b57912f702871da9b82e7446d/portfolio_yp_oem2.png" data-mid="134305236" border="0" src="https://freight.cargo.site/w/1000/i/7f0ce0d4285af78f227be23366b53345b9a0965b57912f702871da9b82e7446d/portfolio_yp_oem2.png" />Completed in GERMS Digital Pte Ltd. https://sokhwee.cargo.site/Motion-works Sun, 01 Mar 2026 04:45:17 +0000 Sok https://sokhwee.cargo.site/Motion-works Compilation of motion works SingtelHow-to video for bill payment and roaming purchase on My Singtel app. Senoko EnergyCNY campaign social post Senoko EnergyBrand refresh assets <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4686994cbbe72a06b14bbdbef1a1d22dd2734928784276647e35ef8c9bffe3ae/sticker_battery.gif" data-mid="245456354" border="0" src="https://freight.cargo.site/w/600/i/4686994cbbe72a06b14bbdbef1a1d22dd2734928784276647e35ef8c9bffe3ae/sticker_battery.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/c2c4cb27c9bac8ef45630af98131efb46f858f50f95d005ba48994dbec2fc476/sticker_sun.gif" data-mid="245456356" border="0" src="https://freight.cargo.site/w/600/i/c2c4cb27c9bac8ef45630af98131efb46f858f50f95d005ba48994dbec2fc476/sticker_sun.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e4a88f11177219bae3a45f00a83a619a10951effa32514343345a6948c85440d/sticker_lightning.gif" data-mid="245456355" border="0" src="https://freight.cargo.site/w/600/i/e4a88f11177219bae3a45f00a83a619a10951effa32514343345a6948c85440d/sticker_lightning.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/45d20dced8f5eceecfcd05ed77d743784e4ff1fdd5da6744fb506c93b587bb13/sticker_heart.gif" data-mid="245456353" border="0" src="https://freight.cargo.site/w/600/i/45d20dced8f5eceecfcd05ed77d743784e4ff1fdd5da6744fb506c93b587bb13/sticker_heart.gif" /> UOB OEM microsite’s motion simulation